An exploration of a social-cognitive framework for improving the human-centric risk communication

نویسندگان

  • Yiewi Li.
  • Yu Guo
  • Naoya Ito
چکیده

With the aim of improving human-centric risk communication, this research in progress paper argues for a social-cognitive perspective focusing on the interaction between laypeople and the information environment. A model is designed to predict laypeople’s environmental risk perception and information seeking behavior. Using data from a national online survey (N=1,032), our research is an effort to test the predictive power of the socialcognitive model. Practical implications are also discussed in this paper.

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تاریخ انتشار 2014